Making of: Instrumentarium (Advertising campaign) - TBWA\Helsinki

TBWA\Helsinki approached me about this advertising campaign for Instrumentarium (part of the large international Pearle Europe-group) and asked me to create four engaging, minimalistic - yet storytelling - portraits of different types of people that use glasses in their everyday lives. This was an interesting and exciting undertaking that turned out great - check out some behind the scenes photos below:
 

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