Making of: BMW xDrive - Marcus Grönholm

In August 2013, BMW approached me about a video that they wanted me to produce for them during the winter time. They wanted the video to play around a BMW brand ambassador Marcus Grönholm, who is a two time rally world champion.

With this basic concept in mind, I contacted the amazingly talented brothers from Brother Studios and asked them to collaborate with me on this project. Samu agreed to direct the piece and Janne did an amazing job behind the camera. We also had Ben Winwood working on the music and sound design for this piece, and he managed to create a beautiful soundtrack for the video.

Here is the final video:

Equipment-wise we shot this video with a RED Epic, and used Zeiss lenses - Zeiss Compact Zoom CZ.2 70-200mm T/2.9 and Zeiss LWZ.2 Lightweight 15.5-45mm T2.6 Zoom - and the video was shot in one day (+ we shot a lot of general stock-aerial footage with the guys from Cinepic, on another day).

Here is a short two-minute behind-the-scenes video from the shoot:

And here are some production stills:

And finally here are a few photos that we managed to photograph during the videoshoot: