Making of: Instrumentarium (Advertising campaign) - TBWA\Helsinki

TBWA\Helsinki approached me about this advertising campaign for Instrumentarium (part of the large international Pearle Europe-group) and asked me to create four engaging, minimalistic - yet storytelling - portraits of different types of people that use glasses in their everyday lives. This was an interesting and exciting undertaking that turned out great - check out some behind the scenes photos below:

Main image:

Making of: Amelié Drozzin in Iceland

Story behind the image

About a month ago I finally got the opportunity to spend a week roadtripping and camping in Iceland. My plan was to photograph background-plates and other possible landscape-elements in Iceland, and then return back to Finland and photograph models in a studio and create a storytelling composite image out of all the elements. 

Photo, concept & art direction: Lauri Laukkanen
Retouch & art direction: Hannes Honkanen 
(Click to enlarge)

The Team

I approached Studiovarustamo with this idea, and they quickly jumped on board and provided me with a Phase One 645df+ and an IQ260-digital back (a 60 megapixel monster of a camera) for the whole trip as well as the studio-session a few weeks later. 

I also told about the project to Hannes Honkanen, a great retoucher/photographer-friend of mine, and he got excited about the project and offered to retouch the photos as a collaborative effort. I had worked with him on the previous Amelie Drozzin-shoot and loved the passion he has for retouching. 

Outi Pyy - a finnish fashion designer jumped on board at the late stages of the project and provided me with all the clothes I needed for the project. The headpiece and necklace you see in the photograph are custom-made for me by Nadia Laukkanen, who also happens to be my mother. She roadtripped around Iceland with me and used that trip as an inspiration as she created these custom accessories for my shoot.


Here is a lighting diagram that shows you how we lit the model in the studio, based on the background-plate that we had:


Creating this photograph was a collaborative effort where my friend, retoucher Hannes Honkanen, played a vital role. He used all the photos that I shot in Iceland and created a seamless backdrop that looks amazing. Our process with the edit was quite straightforward - we sat down and discussed the final concept and then I let Hannes work on the image. He sent me updated versions of the photo every day, and I sent him my comments (using screenshots like the two below) and together we discussed what should be still changed and edited.

Making of - Amelie Drozzin in Iceland

With that said, I think the best way to show you how the project went, is to show you the extensive BTS-video that I've prepared for you, as well as a PSD-breakdown animation that shows you how the photograph came together in post. Just as a sidenote, the final full res image is 15,000x9000 pixels, which is pretty crazy! ;)


(We had to merge quite a lot of layers together to make this animation, but at least you get a better understanding of all the different parts this image consists of.)

ChromaLuxe MetalPrint was kind enough to print me this amazing metal print. The 140mpx photograph looks so amazing when printed on the chromaluxe metal. was kind enough to print me this amazing metal print. The 140mpx photograph looks so amazing when printed on the chromaluxe metal.



Photo, concept  & art direction: Lauri Laukkanen
Retouch & art direction: Hannes Honkanen
Model: Amelié Drozzin
Clothes: Outi Pyy
Accessories: Nadia Laukkanen
Hair Stylist: Piatu Puhakka
MUA: Tiia Loikkanen
Making of-footage: Mark Laukkanen & Riku Kylä
Music: Mark Laukkanen

Camera: Studiovarustamo / PhaseOne

Making of: Jontte Valosaari feat. Brädi (Universal Music) - "Selvää Jälkee"

Universal Music & Rähinä Records approached me in June 2014 and commisioned me to direct and produce a music video for Jontte Valosaari's (feat. Brädi) new single "Selvää Jälkee".Below you will find a short making of -video that shows what happened behind the scenes on the day of the shoot. If you've ever wondered what I do on these shoots, this video will answer those questions pretty well. 

The official music video:

Jontte Valosaari - Selvää Jälkee feat. Brädi

Director: Lauri Laukkanen
Screenwriting: Lauri Laukkanen
Editor: Raimo Saba
Colorgrade: Lauri Laukkanen
Production assistant & making of-footage: Matias Koskinen

Production stills

Making of: Amelié Drozzin

A week ago, I got the feeling that I should go out and create a personal project. It's been a while since I last had time to shoot just for myself, and this fact had actually even reflected a bit in my commercial projects. So, I knew I'd have a free day two days later, and decided to try and gather a team of people around me and head out to Yyteri, Pori to shoot a few photos that I had in mind.

The Team

Two days isn't a huge amount of time, and I did need to rush some things, but I was amazed by how "easily" we managed to get a great team together for the shoot. The model for the day was Amelie from model agency Fondi. And Nina Röntynen - from - came to help me out with the hair and makeup. And we also got three amazing dresses from Stilissima. Konsta Linkola and Matti Keski-Kohtamäki assisted me during the day, and Hannes Honkanen shot the making of -footage for me. 

Behind The Scenes

Footage shot by Hannes Honkanen - Music by Mark Laukkanen.

Final Photos

Photo, concept & art direction: Lauri Laukkanen - Retouch: Hannes Honkanen - (Click to enlarge)

Click to enlarge.

Click to enlarge.

Making of: BMW xDrive - Marcus Grönholm

In August 2013, BMW approached me about a video that they wanted me to produce for them during the winter time. They wanted the video to play around a BMW brand ambassador Marcus Grönholm, who is a two time rally world champion.

With this basic concept in mind, I contacted the amazingly talented brothers from Brother Studios and asked them to collaborate with me on this project. Samu agreed to direct the piece and Janne did an amazing job behind the camera. We also had Ben Winwood working on the music and sound design for this piece, and he managed to create a beautiful soundtrack for the video.

Here is the final video:

Equipment-wise we shot this video with a RED Epic, and used Zeiss lenses - Zeiss Compact Zoom CZ.2 70-200mm T/2.9 and Zeiss LWZ.2 Lightweight 15.5-45mm T2.6 Zoom - and the video was shot in one day (+ we shot a lot of general stock-aerial footage with the guys from Cinepic, on another day).

Here is a short two-minute behind-the-scenes video from the shoot:

And here are some production stills:

And finally here are a few photos that we managed to photograph during the videoshoot:

Making of: Pete Parkkonen / Warner Music - "Mun"

In the past month or so I have been travelling all around the world (Miami, Hawaii, UK) and have been working on several interesting projects that I'm very excited to share with you later in the upcoming months. Today I decided to write up a behind-the-scenes article about our trip to Hawaii. 

photo 3.JPG

The Assignement

Me and the two brothers from Los Taipales had been planning on a vacation-trip to Hawaii for a few months now, and about two weeks before flying overseas, Warner Music contacted me about a music video that they wanted me to produce for Pete Parkkonen. I had worked with Pete on his first set of photos and his first music video for his first single called "Mitä Minä Sanoin", so it felt natural for us to continue the co-operation on this second single as well. The problem was that Warner Music needed to have the video produced during the time that I was planning to be in Hawaii. Well, we started throwing some ideas back and forth, and came to the conclusion that the best idea would be to fly Pete over to Hawaii, and shoot the video over there. We felt that the sunny weather and beautiful nature of Hawaii would suit the story and feel of the video very well. Once we had decided on that, I started the pre-production process.


We had written a script for the video together with Pete and his A&R manager Lasse Kurki. Based on that script we needed to find two actors from Hawaii. One adult actor to act as "the mother" and one child-actor to act as "the child". We'd also need to build a cross and find an indoor-location for the first part of the video. 

I had the Taipale-brothers helping me out with the production - they have a lot of contacts in Hawaii, and know the islands much better than I do. With their help we managed to find the amazing Brooks-family that was willing to help us out by acting in the video. Tiffany, the mother of the family, was the perfect fit for her role, and her daughter Seilah, was an adorable little girl who I knew would melt the hearts of everyone watching the video. Tiffany's husband Davidson agreed to play the part of the "dead husband" - which was a tough role to play as well... ;)

Our two amazing actors.

Our two amazing actors.

Building the cross from scratch...

Building the cross from scratch...

For the cross we figured the best way to do it was just to head over to Lowe's and buy some materials and build it ourselves. Daniel and Samuel did an amazing job with the cross.

When we arrived in Hawaii we started the location-scouting process. We drove all around the Big Island in search of the best locations. Our main concern was finding a good indoor-location for the first part of the video. Finally, the day before the shoot, we managed to get access to this amazing house called King's Mansion that is owned by YWAM. It was exactly what I was looking for. And while we were driving around looking for the indoor-location, we found this beautiful field next to the ocean that I thought was perfect for the final part of the video.

King's Mansion
The room we shot most of the indoor-stuff in.

Once we had taken care of finding the actors, locations and had the cross built, it was time to start the production!


Pete arrived in Hawaii, together with his producer Joonas about a week after us. We had decided to reserve three days for the production.

On the first day we shot some "back-up" material of Pete singing and walking on the rocky lava-fields. I had decided to shoot this material mainly as a back-up - just in case we felt the materials from day two and three weren't strong enough to carry the video all the way through. 


The second day was the "indoor"-day. We arrived at the King's Mansion in the morning, and shot the first half of the video on that day. We also had to shoot the family-photo that we'd have in a frame in the second half of the video. Working with kids is always an interesting experience and this was no different - but the day went by quickly, and we got everything shot, and I was very happy with what we were able to get done on this day. 

Shooting in the beautiful golden sunset-light.

Shooting in the beautiful golden sunset-light.

And then on the third day, we drove up to the field and shot the final part of the video. I wanted to take advantage of the beautiful golden light from the setting sun, so we arrived at the field about 2 hours before sunset. Having only two hours to shoot before loosing the sun, meant that we'd have to be very effective and get everything done in one or two takes. This required a lot of effort from everyone on set, but we managed to get everything done, right in time. 


Sitting at the Warner offices - applying the finishing touches.

Sitting at the Warner offices - applying the finishing touches.

Because we were working on a very tight schedule, I actually made a first rough cut of the video the day after finishing the actual shoot. I showed it to Pete, and together we felt that it was going to turn out great. Then about a week later we flew back to Finland. My schedule was quite crazy as I had to fly out to England (to teach a workshop and give two lectures) 4 hours after landing to Finland - so I decided to make the first proper cut of the video on my laptop, on our flights back from Hawaii. Once we landed in Finland I drove back home quickly and while I repacked my bags for England, I uploaded the video on my server and sent it over to Warner Music for comments. I received the comments in my email as my plane landed in England. Based on those comments I tweaked the video a bit, and sent it back over to Warner. We were almost ready. I flew back to Finland four days later, and on the next morning drove up to the Warner offices, and sat down with Pete to do the last final tweaks for the video. Finally, the video was done, and ready for publishing! :)

Final Video

Pete Parkkonen / Warner Music - "Mun"

Directed, shot and edited by Lauri Laukkanen
Production assistants: Samuel & Daniel Taipale, Joonas Angeria