Making of: Instrumentarium (Advertising campaign) - TBWA\Helsinki

TBWA\Helsinki approached me about this advertising campaign for Instrumentarium (part of the large international Pearle Europe-group) and asked me to create four engaging, minimalistic - yet storytelling - portraits of different types of people that use glasses in their everyday lives. This was an interesting and exciting undertaking that turned out great - check out some behind the scenes photos below:

Main image:

Making of: Amelié Drozzin in Iceland

Story behind the image

About a month ago I finally got the opportunity to spend a week roadtripping and camping in Iceland. My plan was to photograph background-plates and other possible landscape-elements in Iceland, and then return back to Finland and photograph models in a studio and create a storytelling composite image out of all the elements. 

Photo, concept & art direction: Lauri Laukkanen
Retouch & art direction: Hannes Honkanen 
(Click to enlarge)

The Team

I approached Studiovarustamo with this idea, and they quickly jumped on board and provided me with a Phase One 645df+ and an IQ260-digital back (a 60 megapixel monster of a camera) for the whole trip as well as the studio-session a few weeks later. 

I also told about the project to Hannes Honkanen, a great retoucher/photographer-friend of mine, and he got excited about the project and offered to retouch the photos as a collaborative effort. I had worked with him on the previous Amelie Drozzin-shoot and loved the passion he has for retouching. 

Outi Pyy - a finnish fashion designer jumped on board at the late stages of the project and provided me with all the clothes I needed for the project. The headpiece and necklace you see in the photograph are custom-made for me by Nadia Laukkanen, who also happens to be my mother. She roadtripped around Iceland with me and used that trip as an inspiration as she created these custom accessories for my shoot.


Here is a lighting diagram that shows you how we lit the model in the studio, based on the background-plate that we had:


Creating this photograph was a collaborative effort where my friend, retoucher Hannes Honkanen, played a vital role. He used all the photos that I shot in Iceland and created a seamless backdrop that looks amazing. Our process with the edit was quite straightforward - we sat down and discussed the final concept and then I let Hannes work on the image. He sent me updated versions of the photo every day, and I sent him my comments (using screenshots like the two below) and together we discussed what should be still changed and edited.

Making of - Amelie Drozzin in Iceland

With that said, I think the best way to show you how the project went, is to show you the extensive BTS-video that I've prepared for you, as well as a PSD-breakdown animation that shows you how the photograph came together in post. Just as a sidenote, the final full res image is 15,000x9000 pixels, which is pretty crazy! ;)


(We had to merge quite a lot of layers together to make this animation, but at least you get a better understanding of all the different parts this image consists of.)

ChromaLuxe MetalPrint was kind enough to print me this amazing metal print. The 140mpx photograph looks so amazing when printed on the chromaluxe metal. was kind enough to print me this amazing metal print. The 140mpx photograph looks so amazing when printed on the chromaluxe metal.



Photo, concept  & art direction: Lauri Laukkanen
Retouch & art direction: Hannes Honkanen
Model: Amelié Drozzin
Clothes: Outi Pyy
Accessories: Nadia Laukkanen
Hair Stylist: Piatu Puhakka
MUA: Tiia Loikkanen
Making of-footage: Mark Laukkanen & Riku Kylä
Music: Mark Laukkanen

Camera: Studiovarustamo / PhaseOne

Making of: Suvi Teräsniska - "Vaiettu Rakkaus"

In this blogpost we take a quick look at the "reality" behind a music video shoot. 

I got the honour of producing Suvi Teräsniska's new music video for her second single "Vaiettu Rakkaus". The video was released today. We had a truly great team working on this project. Samu Amunét from Brother Studios directed the piece, and Janne Amunét acted as the DP. The guys from Cinepic were in charge of the aerial shots. And I had casted my good friend Samuel Taipale as the lead male actor for the video. We also had Hani as the stylist, and Laura Andersson as the HMUA.

Lauri Laukkanen - ST Vaiettu BTS-4.jpg

Before we get to the differences between the "reality" and the "end result", make sure to check out the music video, so that you know what I'm talking about. 


It's funny to see a shoot in progress, and notice how the end result - the music video - can look all nice and peaceful, even though the day of the shoot has been super hectic and FAAAAAAAR from peaceful. 

Below you will find a quick video that shows a small preview of how the "reality" and the "end result" are usually quite different:

As you could see from the video, the snow that we used was fake, and we had two guys throwing it around, to make it seem like it'd be snowing. This is just one small example of how the reality often times differs from what the final product looks like. That's one of the reasons I like these shoot days so much. Below I've gathered some BTS-photos from the shoot - enjoy! :)

Lauri Laukkanen - Suvi Teräsniska Musavideokuvaukset-2.jpg
Lauri Laukkanen - ST Vaiettu BTS-8.jpg
Lauri Laukkanen - ST Vaiettu BTS-11.jpg
Lauri Laukkanen - ST Vaiettu BTS-3.jpg
Lauri Laukkanen - ST Vaiettu BTS-12.jpg
Lauri Laukkanen - ST Vaiettu BTS-7.jpg
Lauri Laukkanen - ST Vaiettu BTS-10.jpg
Lauri Laukkanen - ST Vaiettu BTS-13.jpg
Lauri Laukkanen - ST Vaiettu BTS-2.jpg

Making of: Jenni Vartiainen & Nelonen Media - "Mustat Lesket"

In this blogpost we are going to take a quick look behind-the-scenes of a videoshoot that I got the honour of directing for Nelonen Media & Warner Music. It was a great day filled with creativity and good jokes. :)

Before we go into the BTS-footage,  here is the final product that we shot on the day:

The Assignment & Team

In the end of November 2013 Warner Music and Nelonen Media (the largest national TV-channel in Finland) approached me about a combined tv-advert/music video that they wanted me to produce and direct. When I heard the initial idea of combining a music video and a tv-advert in the same video I got very excited about the project, and we started working on it straight away. The tv-channel had already shot and edited the tv-series and the trailer that would be later combined with the music video/studio-footage that I was responsible of producing. 

The artist in the video would be Jenni Vartiainen, which made this project even more exciting, as she is probably the biggest star in the finnish music-scene at the moment. It was a great honour to work with her on this project. 

Once we had settled down on an idea for the video, I called my good friend, Janne Amunét (DOP) from Brother Studios, and together we went through some lighting references, and decided on the look that we were going for. Janne managed to get Jere Korppoo and Ville Tolvanen to work on the lights - I must say that they definitely are the two best upcoming lighting-designers in Finland, and it was great working with them! Jere had done a great job with the lighting of our previous project - Pete Parkkonen's music video, and it was great having him on set with us again.

Janne's brother Samu Amunét joined us on the day of the shoot and assisted me with the direction, and had a vital role during the editing/cutting process - it was great having him in our team as well. 

Working with two clients

Working with two clients simultaneously can sometimes be challenging, but this project went very well. Both clients had the same end goal in mind, and there was great synergy between both of them. My job as the producer and director was to talk the ideas and visions through with both of the clients, and find a working compromise that pleased both of them. When both of the clients are pleased with the ideas and references, like on this project, working with two clients is actually very pleasing. It's just very important to keep both sides informed about everything that is going on, and making sure that all we do, is ok with both of them.

Making of -video and photos

Making of: Jenni Vartiainen / Warner Music & Nelonen Media  - "Mustat Lesket / Suru on kunniavieras"