Harmaa Rinne

Virtual Production • Creative Director • Producer
Launching new products in an epic virtual after ski-party.

Client: Hartwall
Agency: Bob the Robot
Production Company: Zoan
Streaming: Livetek


Hartwall Original Long Drink aimed to create an after-ski concept to launch their new non-alcoholic products. We created an arctic mountain environment based on the familiar product logo. An epic virtual product launch was done during a concert by a Finnish pop group Teflon Brothers. The product launch achieved a 6‑figure viewing and gathered a tremendous amount of positive feedback on social media.

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